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Porsche CEO Michael Leiters has outlined a product plan aimed at strengthening the struggling brand, according to a report summarized by The Drive. It includes an electric 718 replacement due in 2027, a gas-and-hybrid crossover in 2028, a gas-powered mid-engine halo car, a three-row SUV and a greater focus on high-end 911 variants. Timing, specifications and some model details remain unconfirmed.
Porsche CEO Michael Leiters has outlined a plan to strengthen the struggling automaker, including an electric 718 Boxster and Cayman replacement in 2027, a new crossover with gas and hybrid options in 2028, and a gas-powered mid-engine sports car positioned as the brand’s halo model. The strategy, reported by Automotive News and summarized by The Drive on October 7, also calls for a larger three-row SUV and greater emphasis on high-end 911 variants.
The planned electric sports car would replace the 718 Boxster and Cayman, according to The Drive’s account of the Automotive News report. It is expected to arrive in 2027. The report does not provide specifications, pricing, or details about whether the electric models will retain the Boxster and Cayman names.
In 2028, Porsche plans to add a Macan-sized crossover with gasoline and hybrid powertrains. It would be sold alongside the existing electric Macan, giving customers a choice between powertrain types in a similar size category. The report does not identify the new crossover’s name or spell out how its platform and engines will differ from the Macan’s.
The broader lineup plan also includes a gas-powered mid-engine sports car as a new halo model and a large three-row SUV positioned above the Cayenne. The latter is described as likely to be based on the new Audi Q9, rather than confirmed as sharing that model’s platform. For the 911, Leiters said Porsche would lean on higher-end versions to increase margins; The Drive noted that lower-priced variants could be reduced, though no specific trims or changes were confirmed.
A Wider Lineup, Higher-End 911s
The strategy points to Porsche using several different approaches to address its business challenges rather than relying on one new vehicle. An electric replacement for the 718 would maintain a place for Porsche’s smaller sports cars as the company expands its electric offerings. A separate gas-and-hybrid crossover could serve buyers who want a Macan-sized vehicle without an all-electric powertrain.
The planned mid-engine halo car could reinforce Porsche’s sports-car identity, while a three-row SUV would extend the brand into a larger vehicle category. At the same time, prioritizing expensive 911 versions signals a focus on higher-margin sales. That could support revenue, but the report does not establish that Porsche will discontinue lower-priced 911s or quantify the financial impact of any of these products.
The range of proposed vehicles matters to customers because it suggests changes across Porsche’s sports cars and SUVs, including expanded powertrain choices. But the plan’s effects will depend on execution: the report provides projected launch years for two models, not confirmed production schedules, prices, or sales targets.
Porsche electric 718 Boxster Cayman replacement
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The Product Plan and Its Limits
The report appeared in The Drive’s October 7, 2026, edition of The Downshift, which summarized an Automotive News report about Leiters’ strategy. The source material characterizes Porsche as struggling, but does not provide financial figures, sales data, or a detailed explanation of the pressures behind the plan. The proposed products are presented as parts of a broader effort to support the brand.
Two timing markers are given: the electric 718 replacement is planned for 2027, followed by the Macan-sized gas-and-hybrid crossover in 2028. The source does not give arrival dates for the mid-engine car or the three-row SUV. It also says Porsche has ruled out a U.S. factory despite tariff concerns, but does not provide details about the decision or its expected effects on production and pricing.
Some descriptions are expressly tentative. The three-row SUV is said to be likely based on the new Audi Q9, and the possibility of trimming lower-priced 911 variants is raised without a confirmed model-by-model decision. Those details should not be read as finalized specifications or product announcements.
“Porsche will lean into the 911 nameplate with high-end variants to pad the bottom line with margin.”
— Michael Leiters, Porsche CEO, as summarized by The Drive from Automotive News
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Model Details Still Undecided
The report does not include a direct Porsche announcement, full product timetable, or detailed vehicle specifications. It is not clear when the mid-engine sports car or the three-row SUV would reach showrooms, what they would cost, or which markets would receive them. The possible Audi Q9 relationship is described as likely, not confirmed.
It is also unclear whether Porsche will remove any lower-priced 911 variants, how many high-end versions it intends to offer, or what financial improvement the lineup changes are expected to deliver. The source provides no specific sales, revenue, or margin targets. The company’s reasons for ruling out a U.S. factory and the consequences of that decision for production costs remain unspecified.
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Awaiting Porsche’s Product Details
The next reported milestones are the planned electric 718 replacement in 2027 and the gas-and-hybrid crossover in 2028. Further updates from Porsche would be needed to confirm production timing, vehicle names, specifications, prices and the status of the mid-engine sports car and three-row SUV. Details about any changes to the 911 range, as well as the company’s production plans in light of tariffs, also remain pending.
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Key Questions
What vehicles are included in Porsche’s reported plan?
The plan includes an electric replacement for the 718 Boxster and Cayman, a Macan-sized crossover with gas and hybrid options, a gas-powered mid-engine halo car, a three-row SUV above the Cayenne, and an emphasis on high-end 911 variants.
When are the electric 718 replacement and new crossover expected?
The electric 718 replacement is planned for 2027. The Macan-sized crossover with gasoline and hybrid options is planned for 2028, according to The Drive’s summary of Automotive News.
Has Porsche confirmed the new SUV will be based on the Audi Q9?
No. The report says the three-row SUV is likely to be based on the new Audi Q9. It does not describe that relationship as confirmed.
Will Porsche cut lower-priced 911 models?
That is not confirmed. The report says Porsche plans to focus on high-end 911 variants and raises the possibility that lower-end versions could be trimmed, but it names no specific models or decisions.
Is Porsche planning a factory in the United States?
The report says a U.S. factory is off the table despite tariff concerns. It does not provide the company’s detailed reasoning or explain how Porsche plans to address the effects of tariffs.
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