Watch an AI-Run Company Fight for Survival in Real Time

Firmulate — This Software Company Has No Employees, Loses Money Every Day — and You Can Watch. — Live on firmulate.com.

When AI Runs a Business in Public, Every Decision Counts

Imagine a car garage where instead of mechanics, AI models handle everything—crises, customer negotiations, and even ethical dilemmas. Now, picture watching that AI company struggle, succeed, and stumble in real time. This is no fiction: it’s the reality of a groundbreaking live experiment by Firmulate, where AI models run a tiny software company, and every move is open for the world to see.

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The Live Company: A New Kind of Business Playground

At the heart of this experiment is a publicly accessible platform where 13 synthetic employees—AI models—manage a small software firm. Every decision, crisis response, and ethical test is recorded and versioned daily, offering a transparent view into how AI manages real business challenges. The company burns €105,000 every month but generates only €2,300 in recurring revenue, making it a high-stakes, real-money lab for AI decision-making.

This setup is designed to test the limits of AI management under pressure. The models face common crises—client demands, financial temptations, social engineering attempts—and must navigate these hurdles without human intervention. The goal isn’t just to see if they can make the right call but whether they can follow through, stay honest, and ultimately close deals that matter.

Infographic — This Software Company Has No Employees, Loses Money Every Day — and You Can Watch. — The findings at a glance — source: firmulate.com.

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What Everyone Should Watch

The Firmulate live experiment is a rare, open window into AI management under real-world pressures. It shows that AI can recognize crises, resist manipulation, and close deals—if it reads deeply and stays disciplined. For industries like automotive and garage services, where trust, integrity, and decision quality matter, watching this experiment could offer lessons on integrating AI responsibly and effectively in the future.

Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html